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Monthly Archives: October 2014

How to Sell When You Are Not Permitted To Sell

Oct

20

2014

JenniferEllis

A question I receive from clients often: How can I make the most out of the speaking engagements where I am not allowed to sell product or make a sales offer?

My reply: If you have provided the audience with amazing content; if you have been authentic and personable, the sales will come without any selling. But it is also important to make sure the audience does know what you do and how you can help them.

You can mention all that without making a sales pitch. The information about you should be delivered with the same energy the rest of the talk held. I find many speakers rush through the part of their talk where they make sure the audience knows what they do and how to reach them. If they do talk about themselves, they change their energy when they do. For example if they spoke normal toned and energetic in their talk, they turn soft and talk fast when they talk about themselves.

This change comes unconsciously, possibly because the speaker fears feeling like they are selling when they are not allowed to. Remember you can let the audience know what you do and how to reach you without it being a sales pitch. If you do it respectfully and out of a genuine sense of wanting to help people, no one will believe it is a sales pitch, mostly because – bottom line – it isn’t. 

Also if it’s permitted by the meeting planner, it is helpful to have brochures, business cards and a signup sheet so you can reach out to the audience after the talk.

That is my quick reply to that question. I am always here to help all speakers with a personalized strategy for all scenarios involving speaking engagements.

Every opportunity can be a big win!

 

Jennifer Ellis is Owner of Life Enlightenment.  She enjoys helping all of her clients reach their goals.  Jennifer just launched the Life Enlightenment Virtual Assistant Certification Program to help create more Virtual Assistants with specific skills to assist speakers. Check it out HERE

Posted in blog |

Continuous Marketing for Speakers

Oct

10

2014

JenniferEllis

I replied to a HARO (“Help A Reporter Out”) query last week. Though the reporter may or may not use it, but I wanted to share it here with you, as I believe it is beneficial advice for speakers in regard to marketing themselves.

I have been managing speakers for 13-plus years. All but one of my current full management clients have been with me for over a decade. For those who I have been managing for well over 10 years, at this point I have offers coming in almost daily for them with little marketing. Even so, a certain amount of marketing needs to be done even for these bigger names and people who have been speaking professionally for most of their career. This is because new events pop up every day, there are meeting planners new to the industry, and at times there are research assistants who may not find you if you do not market yourself.

So although you may be further along in your career you may not need to do as much marketing as you did at the beginning of your career, you do need to stay out there continually – not only to be able to reach new potential speaking engagements and meeting planners but also to show those who already know you and have worked with you that you are staying out there in the public eye, staying current, and continuously developing new and innovative content to share.

Jennifer Ellis is the Owner of Life Enlightenment. She always has wisdom to share with speakers, authors, and other public figures.

Contact HERE

 

Posted in blog |

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