I replied to a HARO (“Help A Reporter Out”) query last week. Though the reporter may or may not use it, but I wanted to share it here with you, as I believe it is beneficial advice for speakers in regard to marketing themselves.
I have been managing speakers for 13-plus years. All but one of my current full management clients have been with me for over a decade. For those who I have been managing for well over 10 years, at this point I have offers coming in almost daily for them with little marketing. Even so, a certain amount of marketing needs to be done even for these bigger names and people who have been speaking professionally for most of their career. This is because new events pop up every day, there are meeting planners new to the industry, and at times there are research assistants who may not find you if you do not market yourself.
So although you may be further along in your career you may not need to do as much marketing as you did at the beginning of your career, you do need to stay out there continually – not only to be able to reach new potential speaking engagements and meeting planners but also to show those who already know you and have worked with you that you are staying out there in the public eye, staying current, and continuously developing new and innovative content to share.
Jennifer Ellis is the Owner of Life Enlightenment. She always has wisdom to share with speakers, authors, and other public figures.